Jibe Hospitality Group

We can't predict the wind, but we can manage the sail.

Senior operators on the owner's side of the table — through assessment, development, and operation.
Operators who have run them

Nearly a century of combined hospitality leadership.

Across luxury and full-service hotels worldwide.

Edward Shapard
Edward ShapardFounder & Managing Principal
Who we are
An owner-side advisory and asset management firm.

Founded in 2019, Jibe Hospitality Group represents capital invested in hotel assets — independently, and from the owner's side of the table. We translate the complexity of hotel ownership into clear strategy and capital plans that hold the right balance between risk and opportunity.

Asset management alone misses the operating story. Reading a P&L tells you what happened; an experienced operating team tells you why — and what to do about it on property. That combination of asset and operating perspective is what Jibe is built around.

Mission & Vision

Develop, operate, and market exceptional hotels worldwide — with customized work across performance, operations, revenue management, branding, and guest experience.

Expertise

Forbes Five-Star and AAA Five-Diamond experience across Mandarin Oriental, The St. Regis, The Langham, Starwood, The Dominick, Timbers, and Accor — with depth in HOA and condo-hotel management, brand transitions, and pre-opening.

Approach

Structured action plans built to beat industry benchmarks and hold performance across departments — while protecting revenue and minimizing disruption.

What we do
Structured engagements.

A two-phase advisory model, with the option to extend into ongoing asset management.

0110–21 days · Brand & Budget Review

Brand & Budget Review

A focused review of your franchise and management agreements alongside the upcoming operating budget. We benchmark against historical performance, STR data, and market conditions, and deliver an ownership-level recommendation on areas of concern and on approval of the budget.

  • Franchise & management agreement review — term, fees, performance test, obligations
  • STR competitive-set and segmentation analysis (weekday / weekend, geographic mix)
  • Annual marketing plan and in-market offer review
  • Operating-budget benchmark, with an ownership-level recommendation
0245 days from site visit · Operational Due Diligence

Operational Due Diligence

An on-property engagement covering revenue, expense, quality, and capital — delivering a written SWOT and a prioritized action plan for ownership and management.

  • Site visit, property walk-through, leadership interviews, SOP review
  • Revenue: segmentation, channel mix, revenue management, F&B and OOD margins
  • Expense: controls, staffing-guide adherence, Flex & Flow analysis, service contracts
  • Quality: brand QA, guest reviews, third-party contract review
  • CapEx and renovation recommendations aligned to seasonality and business volume
Extended support
Ongoing capability, when the engagement warrants it.

Beyond the two-phase review, we extend into the work that protects the asset over time.

Pre-Opening Advisory

Systems and resource set-up, design review, and brand-standard alignment. We make the transition from development to operation read as operational excellence on opening day — not a milestone barely met.

Asset Management

Ongoing oversight of operator performance: monthly review, business-plan and budget challenge, owner-side representation in management meetings, and performance-test tracking across the term of the HMA.

Hotel Development

Feasibility studies, pro-forma and preliminary budgets, conceptual marketing plans, and franchise / brand evaluation. An owner-side view on the choices that shape the asset before it ever opens.

HOA & Condo-Hotel

Owner-relations management, HOA coordination, oversight of revenue-share programs, and inventory quality control — a specialty most management firms don't have the team for.

F&B Repositioning

Concept development, menu architecture, and operating model — informed by chef-led experience in award-winning kitchens and resort and hotel F&B at scale.

Engagement Terms

Fixed-fee phased engagements, with hourly rates for out-of-scope work. Full terms are set out in each engagement's agreement.

Engagements
Our active engagements.

Owner-side mandates, delivered in Jibe's name.

Accor · Maldives · Active
Pullman Maldives Maamutaa & Mercure Maldives Kooddoo
Mandate — Brand & Budget Review followed by full Operational Due Diligence for the owner of two adjacent Accor resorts in the Gaafu Alifu Atoll.
Scope — HMA review, 2025 budget benchmark, on-property operational assessment, and CapEx recommendations across rooms, F&B, spa, and watersports.
Private · Miami · Active
Owner-side asset management mandate
Mandate — Owner-side asset management and operating oversight for an oceanfront Miami resort: monthly performance reporting and forecasting, revenue and channel strategy, sales-and-marketing direction, leadership and staffing oversight, guest-experience improvement, and F&B repositioning.
Client confidential — details available under NDA.
Experience the partners bring
Assets our partners have led.

Before founding Jibe, the partners led operations, pre-opening, and advisory mandates across Europe, Asia, the Caribbean, and the United States — much of it during Edward Shapard's tenure as Managing Director of Hospitality at Timbers Resorts.

Castello di Casole, A Belmond Hotel — Tuscany, Italy — owner-side support through the property's transition into branded luxury management under Belmond. Our European footprint.
Timbers Kauai & Hokuala — pre-opening and operations
The Sebastian — Vail — F&B reconcept and renovation advisory
Mandarin Oriental — New York, Hong Kong, Bermuda
The St. Regis Deer Valley · The Langham Chicago · The Dominick, New York
Park Hyatt New York · Aman New York · Mandarin Oriental Las Vegas — facilities & construction
Our people
The team.
Edward M. Shapard
Edward M. Shapard
Founder & Managing Principal
Twenty-five years of luxury hospitality leadership at Forbes Five-Star and AAA Five-Diamond properties — The Langham Chicago, The Dominick (NYC), Timbers Resorts (pre-opening of Timbers Kauai and Kiawah), The St. Regis Deer Valley, Elbow Beach Bermuda, and Mandarin Oriental Hong Kong and New York, which he led to its first AAA Five-Diamond and Forbes Five-Star. Executive MBA, RMIT University (Australia).
James Rodgers
James Rodgers
Engineering & Facilities
More than 23 years in engineering and facilities at luxury and ultra-luxury mixed-use developments — including the commissioning of Park Hyatt New York, the construction of Aman New York, and Mandarin Oriental Las Vegas. Leads the physical-plant, CapEx, and construction-readiness work on JHG engagements.
Lara Mayer
Lara Mayer
Sales & Marketing
Twenty-five years of luxury-segment sales and marketing leadership, including a fifteen-year partnership with Edward across five properties. Deep relationships across luxury consortia (AMEX FHR / Centurion), GDS and OTA distribution, and the global travel-advisor network. The Carlyle (Rosewood), Fairmont El San Juan, The Dominick, Timbers Kauai, Elbow Beach Bermuda, St. Regis Deer Valley, and Mandarin Oriental Washington D.C.
Luis Pous
Luis Pous
Food & Beverage
Cuban-born chef with two decades at the helm of award-winning kitchens — including Mandarin Oriental Miami, Turnberry Isle Aventura, and Hôtel Plaza Athénée New York — and founder of El Ta'Koy. Creates high-end F&B concepts that deliver exceptional quality at disciplined food and labor cost.
How we work

Owner-aligned

We measure ourselves by your return, not by the length of an engagement. Owner's mindset, owner's economics.

Operator-led

Every recommendation comes from someone who has carried the pager — practical, accountable, and grounded in the realities of running a property.

Discreet

Sensitive assets, sensitive transitions. We work quietly, and we keep what we learn to ourselves.

Get in touch

We manage the sail.

For new engagements, partnership opportunities, or a capability briefing.

Jibe Hospitality Group, LLC
Edward M. Shapard, Managing Partner
300 Puppy Smith Street, Suite 200
Aspen, Colorado 81611, United States
hello@jibehospitality.com
linkedin.com/in/eshapard · jibehospitality.com
Held in confidence. We reply personally — usually within a business day.